Memes ‘will be banned‘ under new EU law

The EU

However, campaigners are warning the law will require “all content uploaded to the internet to be monitored and potentially deleted if a likeness to existing

The campaign against a particular provision of the directive, Article 13, warns that online platforms would be economically damaged if they were forced to comply with its expensive obligations.

The law would “destroy the internet as we know it” warn the campaigners, who add it would “allow big companies to control what we see and do online”.

Essentially, the campaigners are arguing the stringent

Memes including image macros – such as the stock photograph of a distracted boyfriend taken by photographer Antonio Guillem – are often shared without the approval of the

Image: The 'distracted boyfriend' photo was taken by Antonio Guillem and used as a meme

The campaign follows an open letter sent by academics from intellectual property research centres in Europe regarding the

The allegations have been robustly rejected by the European Commission.

Introducing the legislative drive in 2016, European Commission president Jean-Claude Juncker said he wanted “journalists, publishers and authors to be paid fairly for their work”.

The

In response to the campaign, a European Commission spokesperson told Sky News: “The idea behind our

“The proposals to modernise EU

“They take into account technological developments that have already been introduced by some of the major players and which help in two ways.

“Firstly, they help to inform authors when their works are used online and to prevent that these works are used by major online platforms without their author‘s consent.

“Secondly, such technological developments help to ensure the author‘s fair remuneration for their work.”